Thinking about starting your blog? Blogging is a marvellous thing to get involved with and can cause a number of great opportunities. Before you dive in, it’s really worth firstly getting a take a step back and considering several important things.
Listen up. Starting your blog is quite easy, but getting it right is a lot more difficult and there are many decisions to create along the way. Allow me to share 12 things you must know even before you start up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the most suitable choice for how to set up a blog. Would you build a WordPress blog, or would a platform like Blogger suffice? Have you considered something similar to SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away the best option.
There are many main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and power over all you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody may come along some day and destroy your site as it ‘breaks’ some sort of rule. That’s a huge trouble with many platforms!
Once you have installed WordPress (it’s free and the majority of hosts let you install it with just a couple of clicks), you may essentially do whatever you decide to like. You’ll have to spend some money on hosting and a domain name, but those may be found pretty cheaply.
2. Build a Brand
To create an excellent blog and stand out in the crowd, you should work to generate a distinctive brand. This means pick a very specific niche and working to establish a brand that basically talks to your audience.
The thing that makes a brandname?
Well, it demands numerous things such as the name, logo, visual imagery, the tone/personality of your writing, the consumer experience, and so forth. Consider great bloggers like Seth Godin. You typically know precisely what you’re getting when you visit his blog – and that’s what you should do, too.
To have success, you must stand above the competition and confer with your audience. What’s your niche? What do you need to be referred to as? What’s the personality of the blog going to be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You can have the most effective looking blog in the world, however it doesn’t matter a jot if the content is crap!
To be successful while keeping people returning for more (which is surely what every blogger wants), your posts must be top quality and deliver on precisely what you’ve promised.
Ensure each post is well researched and it has a definite point. Ensure it is interesting to see by injecting a certain amount of your very own personality into each post – or tell stories to take it alive.
Remember: content is king, so ensure it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is very important. If you would like how to start a successful blog to get any sort of impact, you simply cannot go weeks or months without setting up a post!
When you first create your blog, it’s easy to begin with great intentions and boast about how precisely you’re intending to make a fresh post six times weekly. But unless you’re superman/woman, the fact is that sticking with a schedule like that is utterly unrealistic.
To give yourself the ideal chance of success, be sensible about how often you’re gonna post and set up a schedule in order to meet that goal. You might want to plan out your site content beforehand after which use a post scheduler to post it to your blog on a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Ensure every single post you make contains some sort of visual content. It really helps to bring your site alive and might greatly increase the volume of people who click right through to your blog – especially from social media marketing.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva costs nothing and super simple to operate, or you may outsource it to your design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually take a look at them for your friends. Experience tells me that your success often depends upon connecting with many other bloggers and making yourself recognized to the important thing players in your niche.
Discuss their blogs and join in the conversation. Share their posts on social networking. Build a relationship along with them and acquire on their own radar! Trust me, it’ll really help the chances of you success.
7. You Need To Build an e-mail List
Imagine being able to send 500 individuals to your new article in just minutes, or having the capability to instantly send visitors to a deal you’re promoting being an affiliate.
When you have an e-mail list, you will find the capability to do all of this and much more!
You’ve probably heard the expression “the funds is in the list” – and that i can absolutely and categorically explain how it’s the honest truth. If you’re starting a new blog, be sure you begin to build an e-mail list from the first day.
8. Spending money on Advertising
There are many great free tips to get targeted traffic to your website. You can work towards SEO and acquire traffic from Google. It is possible to write guest posts for other blogs, or use social media to discuss relevant content and get new followers.
But while free methods are fantastic, it’s also worth taking into consideration paid methods like Facebook advertising. Should you do it right, you are able to achieve your goals much faster and almost instantly get in touch with new people.
A word of warning: Don’t throw a load of money with the wall and hope it sticks! Set a tiny budget (e.g. $20) and test the liquid to determine if the system functions.
9. Responsive Design is essential
The days are gone when many people browsed the net on his or her computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to setup a new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile phones! It’ll make the viewing experience significantly better for your personal visitors, and contains certain SEO benefits, too.
10. Be familiar with Increasing Security Threats
When establishing a blog, it’s extremely important for taking security seriously. Blogs are vulnerable to hackers as well as other online threats, so it’s absolutely vital to adopt steps to protect your blog whenever you can. Believe me, you don’t want the hassle of sorting a hacked blog because it could be a complete and utter pain within the arse!
Firstly, make sure your blog and plugins are usually updated and running the latest versions. This consists of the WordPress installation, your theme and every plugin.
Secondly, be sure you put in a basic WordPress security plugin to help you guard against common threats and have alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You have to Think Of SEO
Where can you go if you’re seeking information? Generally, the reply is Google, so you’d be absolutely CRAZY to disregard it as being a traffic source.
If you would like get visitors from Google, you have to take into consideration Search Engine Marketing (SEO). I really could write a complete book about this subject, but for now you just need to have the 30deyypky right.
Base each blog post around a specific keyword – and make sure to include that keyword several times inside the post. Don’t overdo it!
Furthermore, it’s worth installing a search engine marketing plugin like Yoast SEO. This can be a free tool that offers you the capability to optimize your website quickly.
12. Blogging is tough Work
Finally, it’s important to know that blogging is challenging work.
A lot of people imagine establishing how to start a blog and achieving instant overnight success, but to be honest that it’s bloody hard work and needs consistent effort over years and years. If you’re ready to place the effort it, it’s definitely worth it though and literally has the ability to change your life.