Few sunglasses have occupied this kind of storied spot in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not much of a generation alive that can’t remember owning (or seeking to own) a set of these iconic sunglasses.
While Ray Bans now is visible on the next generation of Hollywood style setters, the famed sunglasses had a far more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the first Ray Ban sunglasses were made for that U.S. Army Air Corp. The Army was looking for a sunglass to guard aviators in the damaging rays in the sun, but also a sunglass that could look elegant in the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took out the patent on the ray ban canada sale.
The first sunglass to include an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out UV rays.
The United states Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — an expression which now describes all sunglasses with designs that are similar to the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach within the Philippines.
From their pragmatic beginnings offering airman defense against direct sunlight, Ray-Bans quickly became component of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a progressive moment in eyewear design, the Wayfarer quickly become popular among the two fringe and the well-heeled — crossing socio-economic and cultural borders — and attractive to a mass market that included debutantes and beatniks.
Ironically, the original Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that seemed to flatter any shape of face.
Soon the sunglasses began to arrive on everyone from Presidents and stylish women to folk musicians and East Village Hipsters. Wayfarers were got a PR increase in when Audrey Hepburn’s Holly Golightly practically lived in the Wayfarers from the 1961 movie Breakfast at Tiffany’s.
Through the 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wanted to look cool about the beach.
Ray-Bans popularity waned inside the Seventies as being the disco era ushered in extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
From the mid-70s, Ray-Ban introduced a line of “disco” inspired sunglasses in the mid-seventies, but it fell flat. However, a resurgence in popularity was just nearby.
In 1982, Ray-Ban appeared to be on the cusp of any revival. Their ray ban sale canada crafted a not-so-subtle appearance on John Belushi and Dan Akroyd from the The Blues Brothers movie. Despite wearing Ray Bans for almost all of the movie (Belushi actually only removes them once — when Carrie Fisher carries a rocket launcher aimed at him), sales were still a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 a year contract to set Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in than 60 movies and television shows.
An investment repaid when Ray-Ban received their first big return due to Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers available.
In 1983, the business sold an incredible 360,000 pairs from the sunglasses. In the future years, Ray-Bans would show up in a series of 80s hits, including Miami Vice, Moonlighting, along with the Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers might be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, and also other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban yet again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The corporation made an effort to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded colour options past the traditional palette to feature patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
Additionally they created a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, ray bans 90 off did actually stare you within the face each time you opened a fashion magazine or perhaps a copy of men and women.
Right after a 10 year hiatus, Ray-Ban was dexjpky53 again and in many cases the first Aviator-style, longtime related to cops and pilots, began turning up on celebrities.
As being the Ray-Band revival took hold, other designer eyewear manufacturers took notice and attempted to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing that was started way back in 1937 and epitomizes the classic sunglass style persists.