Before you decide to select what you believe is the perfect color off Pantone Colour Chart, stop for just a moment and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. The truth is, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of a certain color this product, brand, or identity you’re promoting could end up failing before it has a opportunity to explode! Let’s take a good look at the cultural significance of color in just two of today’s emerging economies.
In China, colour red is perhaps the most important. No where could this be color more prominent than about the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is additionally the hue the Chinese associate with fire, one of several five elements its people believe create everything that exists in nature.
Interestingly, while the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another from the five elements, planet earth, and as a result, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s as opposed to Western cultures where the color white is used to represent purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of the union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or perhaps a new beginning and, as with America, green is symbolic of nature. In India green can also be colour utilized to honor Islam.
As popular as green is, don’t apply it if you plan on using the services of Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like those in South America, green represents death. But at the center East, green is the shade of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!